Ariel – Gel Capsules Richmedia
With the cooperation of Microsoft Advertising, me and my agency ArnoBrasco created a rich media campaign for famous cleaning agent brand Ariel of Unilever. The campaign launched on MSN.TR web page. A soccer ball smashes to the page. Then a girl who’s inside the 300×250 banner reaches and pulls the page as if it’s a sheet. Washes the page with gel capsules and makes it clean again.
I did the video shots, chroma keys and compositing works and 3D animations of the campaign. This campaign won three awards from competitions: Altın Örümcek, Golden Awards of Montreux and Digitalage Awards.
Tools I used for this project: 3D Max, After Effects, Photoshop